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Month: January 2013

How To Trade Options – Beginners Guide

There are many aspects to trading options and it can be extremely confusing for someone starting out. Just understanding the option terminology is difficult. Remember, a put option is the right to sell the stock at the strike price, and a call option is the right to buy the stock at the strike price! Before…

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Seeking your small business’s pricetag? Try an app

A new breed of software tools aims to give access to big-business financial analysis to small business owners. For far less than it costs to hire an accountant, a math-averse entrepreneur can subscribe to one of a number of user-friendly online services that can extrapolate strategic data from your inputs, or even directly from QuickBooks. […]

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Content Marketing Pitfalls: 3 Lessons Learned from the Church of Scientology

The recent brouhaha around the Church of Scientology’s advertorial in The Atlantic clearly demonstrated the pitfalls of native advertising for publishers. Sponsored content, paid editorial, “advertorials” – these tactics are nothing new and let’s face it, as consumers continue to tune out traditional ads, the appetite for native ad platforms will only continue – and…

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