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Category: Business 2 Community

5 Criteria For Choosing Business Cell Phones

The last several years has seen big changes in IT departments in businesses of all sizes. Gone are the days when all companies deployed standard issue Palm Treo or BlackBerry devices. These days, there has been a big push by employees to be able to use the latest and greatest devices including iOS, Android, and…

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How Nintendo Can Win E3

Is there really such a thing as ‘winning’ E3? There is the external victory of being the thing most talked about in the mass media, in the game media, and on social media. Those are really three different audiences: The broadest possible audience of anyone who sees, hears or reads news; the audience of gamers…

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Outsourcing Has Turned Employees Into Project Managers

The Information Age has transformed every professional into a project manager regardless of the title they hold.  In an era of outsourcing, many professionals are also global project managers.  Earlier this year, BDO published a study showing that 63 percent of American tech companies plan to outsource or manufacture products outside of the United States,…

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5 Tools For Building A Small Business Website

We rate and review each of them based on the needs of Small Business Marketers; cost, ease-of-use, and overall functionality We all know how critical it is for businesses to have an online presence, especially small businesses. Websites are a great (and necessary) marketing medium for B2B and B2C businesses. Check out the graph on…

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4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy

If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. Originally developed by business coach and serial entrepreneur Michael Masterson, this formula works wonders for headlines, titles, and email subject lines, but with a little tweaking, it can…

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Internet Artifacts: 7 Websites From the Days of Yore

Previously the Greatest Things Since Sliced Bread It’s amazing how technology has evolved over the past 20 years. From clunky desktop computers to sleek and inconspicuous smartphones, our devices have become faster, stronger, and better. So have the websites that we visit on a daily basis. Inspired by our past post on gone and almost…

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Philips Partners with Apple on Smart LED Bulb

This week, Philips introduced an intelligent LED light bulb that could transform the lighting and electronics industry.  The company calls its smart bulbs the Hue 1.1 which features several hi-tech features. The geofencing feature enables users to program Hue to change colors, as well as, turn on or off when the user arrives.  As stated…

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